GM's plug-in hybrid car, the Chevy Volt, is about to make its long-awaited and much ballyhooed debut. Will it, as its many boosters claim, lead us boldly into our bold new Green future while simultaneously rescuing the American auto industry? In a word, no. Here's why.
1. It's a Chevy. If I had a nickel for every time General Motors promised a world-beating new car that would Change Everything, I'd have enough money to, well, to almost afford a Chevy Volt (more on that later). Anyone remember the Chevy Chevette? Or the Citation? Or the Celebrity? How about the Beretta? Or the Lumina? Or the Malibu? I drove a Chevy Malibu Maxx in 2005 for a week in Las Vegas. At the time it was being lauded as Chevy's "import beater." Far from it. With only a few thousand miles on the odometer, it already had pieces falling off. The materials, inside and out, looked and felt like they had been supplied by Playskool. There were gaps in the door panels large enough to see daylight from the inside. Its performance and fuel economy were so-so at best. And, although it was a midsized car, it had a turning radius like a full-sized pickup truck.
The fact is that every purportedly "world class" car that GM has produced has been years, sometimes decades, behind their foreign competition. Many people have said that GM is producing the best cars they have ever built. And that's probably true. They have made vast improvements in quality in recent years. But so have the imports. GM's products are still a generation behind cars from Europe and Asia in terms of performance, fuel economy, safety, reliability, refinement and quality. There is no reason to think that the Volt will be any different.
And remember, the target market for this car is high-income, highly educated, environmentally conscious professionals. The kind of people who have had a visceral revulsion to General Motors products for the past 30 years. This is a solidly import crowd, and it will take a lot to convince them to consider any American car, especially a Chevy.
2. It costs $41,000. Yes, you read that right. $41,000. For a Chevy. Now, in the interests of full disclosure, I should tell you that Volt buyers will be able to apply for up to $7,500 in tax breaks and incentives. But therein lies the rub -- you have to apply. Rebates aren't the same as a low price, because no matter how much you may be getting back later, you still have to pay big bucks up front. And besides, $33,500 for a Chevy sedan still ain't exactly a bargain. For the same money you could have any number of better cars, including a base BMW 328 or Mercedes C300, or a top-of-the line, option-bedecked Honda Accord. And if high mileage and Green street cred is your goal, you can buy a Toyota Prius for thousands less and still get a tax break from Uncle Sam.
3. You have to plug it in. In order to charge the Volt, you need to have access to an electrical outlet. Virtually no infrastructure exists to do this out in the wide world, and besides, it takes up to 10 hours to charge. That means charging it at home, which effectively rules out anyone who lives in an apartment. Even people who own their own homes might find charging tricky if they live in an urban area. I have a friend who has a beautiful house in an upscale neighborhood of Seattle. In fact, it is a neighborhood full of exactly the kind of people to whom a car like the Volt should naturally appeal. Except that no one has a driveway. The street is lightly traveled and only has houses on one side, so residents park their cars along the curb across the street. So the only way to charge a Volt would be to run an extension cord across a public street, which simply isn't practical.
4. The Nissan Leaf. For truly hardcore Greenies, there is no reason to choose a Volt over the new Nissan Leaf. The Leaf has the same potential charging hassles as the Volt, but it has the advantage of being all electric -- there is no reviled internal combustion engine at all. And it costs nearly $9000 less at $32,780 (which translates to $25,280 after that same $7500 in incentives, for which the Leaf also qualifies). Given all that, and Nissan's stellar reputation for quality, they almost could have called it the Volt Killer.
It would be nice to think that the Chevy Volt will lead America into a new automotive renaissance. But don't hold your breath.
Four Reasons Why the Chevy Volt Will Fail
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, Aug 12 2010 04:36 PM
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Posted 12 August 2010 - 04:36 PM