The whole world’s eyes are on Washington today, and not in a good way. As Venezuelans, we’re looking North with more trepidation than most today, even though — in fairness — the panic over Trump-as-northern-Chávez is premature. A politician is to be judged by what it does in office, not by what he says before he gets there. Beating Chávez historic economic demolition of the richest oil country in the world, during the biggest oil bonanza ever, leaving behind an inflation-ridden, bullet-stricken, hungry, ailing country — is quite an ask. But let’s see what happens.
Because in one way, Trump and Chávez are identical: they are masters of Populism.
The recipe is universal. Find a wound common to many, someone to blame for it and a good story to tell. Mix it all together. Tell the wounded you know how they feel. That you found the bad guys. Label them: the minorities, the politicians, the businessmen. Cartoon them. As vermin, evil masterminds, flavourless hipsters, you name it. Then paint yourself as the saviour. Capture their imagination. Forget about policies and plans, just enrapture them with a good story. One that starts in anger and ends in vengeance. A vengeance they can participate in.
That’s how it becomes a movement. There’s something soothing in all that anger. Though full of hatred, it promises redemption. Populism can’t cure your suffering, but it can do something almost as good — better in some ways: it can build a satisfying narrative around it. A fictionalized account of your misery. A promise to make sense of your hurt. It is them. It’s been them all along.
For all those who listen, Populism is built on the irresistible allure of simplicity. The narcotic of the simple answer to an intractable question. The problem is now made simple. The problem is you.
How do I know? Because I grew up as the ‘you’ Trump is about to turn you into. I was cast in the role of the enemy in the political struggle that followed the arrival of Chávez, and watched in frustration year after year as the Opposition tried and failed to do anything about the catastrophe unfolding all around. Only later did I realize this failure was, in a significant way, self-inflicted.
And so, some advice:
1. Don’t forget who the enemy is.
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2. Show no contempt.
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3. Don’t try to force him out.
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4. Find a counter-argument. (No, not the one you think.)
Don’t waste your time trying to prove that this ism is better than that ism. Ditch all the big words. Why? Because, again, the problem is not the message but the messenger. It’s not that Trump supporters are too stupid to see right from wrong, it’s that you’re much more valuable to them as an enemy than as a compatriot.
The problem is tribal. Your challenge is to prove that you belong in the same tribe as them: that you are American in exactly the same way they are.
In Venezuela, we fell into the abstraction trap in a bad way. We wrote again and again about principles, about the separation of powers, about civil liberties, about the role of the military in politics, about corruption and economic policy. But it took our leaders ten years to figure out they needed to actually go to the slums and to the countryside. And not for a speech, or a rally, but for game of dominoes or to dance salsa – to show they were Venezuelans too, that they had tumbao and could hit a baseball, could tell a joke that landed. That they could break the tribal divide, come down off the billboards and show they were real. And no, this is not populism by other means. It is the only way of establishing your standing. It’s deciding not to live in an echo chamber. To press pause on the siren song of polarization.
You will not find that pause button in the cities or the university’s campuses. You will find it precisely where you’re not expected.
Only then will your message land.
There’s no point sugar coating: the road ahead is tough and the pitfalls are many. It’s way easier to get this wrong than to get this right, and the chances are the people getting it wrong will drown out those getting it right.
But if you want to be part of the solution, the road ahead is clear: Recognize you’re the enemy they need; show concern, not contempt, for the wounds of those that brought Trump to power; by all means be patient with democracy and struggle relentlessly to free yourself from the shackles of the caricature the populists have drawn of you.
It’s a tall order. But the alternative is worse. Believe me, I know: I’m from Venezuela.
http://www.caracasch.../20/culturejam/
Edited by Lord Draculea, 28 January 2017 - 05:37 AM.
